MMA Spring 2018


Marketing Management Association Spring Conference, Chicago, 18-20 Apr 2018; 30 Oct

MMA Spring 2018 Conference
Palmer House Hilton, Chicago, April 18 – 20, 2018

Call for Papers


The MMA Spring Conference has a history of showcasing cutting-edge marketing research, presented by both academics and practitioners.  The Spring Conference offers you opportunities to form friendships with marketing colleagues from around the world.  Please join us in Chicago!

Competitive Refereed Paper Submission Guidelines: Competitive refereed papers should not exceed 15 double-spaced pages including references, tables and figures using 12-point font. Each paper is to have a separate cover page with each author’s name, affiliation, and email. Multiple authorships should indicate the contact person. Authors should avoid revealing their identities in the body of the paper. The title of the paper should appear on the first page of the manuscript, followed by a 150-word abstract, single spaced. The body of the paper follows right after on the first page using double spacing and adhering strictly to APA style.  Only the competitive refereed papers are eligible for the Best Paper Award in their respective track.

Working Paper Submission Guidelines: Working papers which focus on research in its early stages should not be less than three pages and should not exceed seven double-spaced pages including references, tables and figures using 12-point font.  Please follow the formatting guidelines specified for competitive refereed papers.  Include a separate cover page with the name, affiliation, and email of each presenter. 

Panel, Special Session, & Workshop Proposal Submission Guidelines: Proposals should not exceed 2 double-spaced pages. Include a separate cover page with the name, affiliation, and email of each presenter.  

Interactive Teaching Poster Guidelines:  Poster submissions should not exceed 2 double-spaced pages.  Include a separate cover page with name, affiliation, and email of each presenter. Posters should display effective learning methods or tools or innovative classroom methods.  Presenters of accepted posters are expected to interact throughout the poster session (tentatively planned for Thursday from 2:45 – 3:45, note that this session is being scheduled by MBAA) with interested colleagues as well as display the poster on a bulletin board in the exhibit hall.

Submission Process: Submit competitive refereed papers, working papers and other proposals via email attachment in Microsoft WORD to the MMA Spring 2018 Conference Program Chair, Gail Zank, at, by the MBAA International submission deadline which is October 30, 2017. In the subject line of the email please indicate the appropriate track from the list on the back page. At least one author for competitive refereed paper, working paper, panel, special session & workshop, interactive poster submissions that are accepted for the conference must register and attend the conference. This email address ( is for submissions, as well as general questions.

Reviewers and Session Chairs: To volunteer to serve as a paper reviewer and/or session chair, please contact the appropriate track chair. Track chair information is provided for questions or volunteer roles, not for submission purposes. 

Conference Track Chair information is on the next page. All submissions will go to

MMA Spring 2018 Conference Track Chairs

Consumer B2B Behavior   
Pam Kennett-Hensel
University of New Orleans

Social Media & Digital Marketing
Mike Messina
Gannon University

Marketing Education
Rebecca Dingus
Central Michigan University

Cross-Cultural, Ethics & Social Responsibility
John McGrath
University of Pittsburgh at Johnstown

Services, Sales & Retailing
Andy Stratemeyer
Cal State University, Fresno

Advertising & Promotions
Jeanetta Sims
University of Central Oklahoma

Sports, Events & Recreation Marketing

Chad Milewicz
University of Southern Indiana

Innovative Teaching Posters
John Cherry
Southeast Missouri State University

Branding, Strategy & Research               Susan Geringer
Cal State University, Fresno