Consumer Culture and Its Impact


Multifaceted Explorations, Book to be edited by David J. Burns; Proposal deadline 15 Sep 2017

Multifaceted Explorations of Consumer Culture and Its Impact


David J. Burns
Chair and Professor of Marketing and Professional Sales
Michael J. Coles College of Business
Kennesaw State University
560 Parliament Garden Way NW MD0406
Kennesaw, GA 30144
(470) 578-4871

Call for Chapters

Proposals Submission Deadline: September 15, 2017
Full Chapters Due: December 29, 2017
Final Submission Date: April 30, 2018


Consumer culture is pervasive in many societies. Given the pervasiveness of consumer culture, it influences virtually all activities within these societies and is an important area of study. When one takes a “logical” look at consumer behavior in a consumer culture, it is initially difficult to understand and make sense of it. Why do consumers repeatedly buy products they do not want or need? This manuscript examines the meaning behind individuals’ behavior in consumer culture. There are several listings of the positives and negatives of consumer culture and prescriptions for how individuals and marketers should relate to the consumer culture. Without a comprehensive understanding of consumer culture as the basis, however, the discussions become empty, producing little insight into the power of consumer culture to affect individuals and society.

This edited book will feature contributors from a variety of disciplines who bring different perspectives to facilitate understanding the basis of, and the ramifications resulting from, consumer culture. Consumer culture affects all aspects of life of individuals living therein. Contributions that reflect different areas and viewpoints, including the rise of consumer behavior and the effects that living in a consumer culture and/or living with a consumer culture have on the lives of individuals are welcome.


This book will explore a number of perspectives on how consumer culture affects individuals. In doing so, it will provide a tool to promote serious study of the origins and effects of consumer culture on individuals and on society, providing a platform to explore interpersonal interactions and to explore associated ethical issues, including ethics in marketing.

Target Audience

The primary target audience of this book includes individuals from a variety of disciplines interested in analyzing and researching consumer culture. A secondary target audience consists of students pursuing advanced study in the social sciences, including marketing.

Recommended Topics

Contributors from all disciplines may submit proposals on topics that include, but are not limited to, those listed below. Given the multi-disciplinary of consumer culture, the chapters may take various forms.

  • Evolution of consumer culture.
  • Consumer culture and its relation to individual identity.
  • Sociological ramifications of consumer culture.
  • The effect of consumer culture on human relationships.
  • Spiritual ramification of consumer culture.
  • The effects of consumer culture on economically disadvantaged groups.
  • The effects of consumer culture on developing cultures.
  • Consumer culture and media.
  • Consumer culture and marketing.
  • The future of the consumer culture.
  • Consumer vs. producer mentality.

Potential contributors are invited to submit a chapter proposal no later than September 15, 2017. The proposal should provide 1,000 to 2,000 words that clearly explain the objective and key points of the chapter. By October 16, 2017, authors of accepted proposals will be notified and provided basic guidelines for the chapter. Completed chapters will be due December 29, 2017 and will be reviewed using a double-blind process. Contributors may be asked to serve as reviewers for this project.

All proposals should be submitted through the eEditorial Discovery online submission manager.


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit

Important Dates

  • September 15, 2017: Proposal Submission Deadline
  • October 16, 2017: Editor Notifies Authors of Acceptance of Proposal
  • December 29, 2017: Authors Submit Completed Chapter to Editor
  • February 28, 2018: Reviewers Submit Evaluations of Chapters to Editor
  • March 30, 2018: Authors Submit Revised Chapters to Editor
  • April 16, 2018: Editor Provides Authors Notification of Final Acceptance
  • April 30, 2018: Authors Submit Final Chapters to Editor


David J. Burns
Chair and Professor of Marketing and Professional Sales
Michael J. Coles College of Business
Kennesaw State University
560 Parliament Garden Way NW MB0406
Kennesaw, GA 30144
(470) 578-4871