TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 35(5)
http://www.emeraldinsight.com/toc/mip/35/5
Consumer responses to covert advertising in social media
Fabian Göbel, Anton Meyer, B. Ramaseshan, and Silke Bartsch
Acceptance and forwarding of electronic word of mouth
Sabita Mahapatra and Abhishek Mishra
Comparing alternative approaches to estimate customer equity
Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, and Fernando Bins Luce
An enactment theory perspective of corporate social responsibility and public relations
Gregoria Arum Yudarwati and Fandy Tjiptono
Collective job crafting and team service recovery performance: a moderated mediation mechanism
Tuan Trong Luu
Investigating the online customer experience – a B2B perspective
Graeme J. McLean
Uniqueness and status consumption in Generation Y consumers
Luke Butcher, Ian Phau, and Anwar Sadat Shimul
Crafting experiential value via smartphone apps channel
Sajad Rezaei and Naser Valaei