TOC: Mar Intell Planning


Marketing Intelligence & Planning, 35(5)

Consumer responses to covert advertising in social media
Fabian Göbel, Anton Meyer, B. Ramaseshan, and Silke Bartsch

Acceptance and forwarding of electronic word of mouth
Sabita Mahapatra and Abhishek Mishra

Comparing alternative approaches to estimate customer equity
Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, and Fernando Bins Luce

An enactment theory perspective of corporate social responsibility and public relations
Gregoria Arum Yudarwati and Fandy Tjiptono

Collective job crafting and team service recovery performance: a moderated mediation mechanism
Tuan Trong Luu

Investigating the online customer experience – a B2B perspective
Graeme J. McLean

Uniqueness and status consumption in Generation Y consumers
Luke Butcher, Ian Phau, and Anwar Sadat Shimul

Crafting experiential value via smartphone apps channel
Sajad Rezaei and Naser Valaei