TOC: J Mar Analytics


Journal of Marketing Analytics, 5(2)


Marketing analytics: from practice to academia
Maria Petrescu & Anjala S. Krishen

Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis
Shimi Naurin Ahmad

Constructing brand value proposition statements: a systematic literature review
Deborah Goldring

Moderating effect of price perception on factors affecting attitude towards online shopping
Subhro Sarkar & Arpita Khare