JA on Social Media Advertising and eWOM
Journal of Advertising offers a free Virtual Special Issue on Social Media Advertising and eWOM; Deadline 31 Aug 2017
Journal of Advertising Virtual Special Issue on Social Media Advertising and eWOM
The Journal of Advertising is pleased to announce the Virtual Special Issue on Social Media Advertising and eWOM. Our Guest Editor, Dr. Louisa Ha, Bowling Green State University, has reviewed all issues published 2011-2017 in the Journal and selected 10 articles for future research in social media advertising and e-WOM.
For more information on this Virtual Special Issue, please click this link:
We offer free access to the articles until August 31th, 2017.
Editor-in-Chief, Journal of Advertising
Professor of Marketing
King´s College London