TOC: J Interactive Mar


Journal of Interactive Marketing, 39

The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews
Adrian R. Camilleri

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective
Zhan Wang, Hyun Gon Kim

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors
Jill Mosteller, Amit Poddar

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
Manfred Krafft, Christine M. Arden, Peter C. Verhoef

Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase
Mingyung Kim, Jeeyeon Kim, Jeonghye Choi, Minakshi Trivedi

Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs
Kirthi Kalyanam, Peter Lenk, Eddie Rhee

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
Mark Yi-Cheon Yim, Shu-Chuan Chu, Paul L. Sauer

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude
Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti