TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 39
http://www.sciencedirect.com/science/journal/10949968/39/supp/C
The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews
Adrian R. Camilleri
Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective
Zhan Wang, Hyun Gon Kim
To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors
Jill Mosteller, Amit Poddar
Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
Manfred Krafft, Christine M. Arden, Peter C. Verhoef
Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase
Mingyung Kim, Jeeyeon Kim, Jeonghye Choi, Minakshi Trivedi
Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs
Kirthi Kalyanam, Peter Lenk, Eddie Rhee
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
Mark Yi-Cheon Yim, Shu-Chuan Chu, Paul L. Sauer
Second Person Pronouns Enhance Consumer Involvement and Brand Attitude
Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti