Revisit: Industrial Marketing Management Summit


Copenhagen, 24-26 Jan 2018; Deadline now 30 Sep

Industrial Marketing Management

Reminder and Update

Inaugural Industrial Marketing Management Summit
24-26 January 2018
Copenhagen Business School, Denmark

The inaugural Industrial Marketing Management Summit will take place 24-26 January 2018 at Copenhagen Business School. This summit focusses on recent advances in theory and practice within global industrial and business-to-business marketing. The summit will continue, and build upon, the proud traditions of Industrial Marketing Management. The summit will start 24 January 2018 with a welcome and an informal reception followed by a dinner. The presentation and discussion of papers will take place the following two days (25-26 January).

The aim of the summit is to offer a platform for debating (as opposed to writing and reading) current theory and practice challenges and their solutions. We wish to establish an interactive format enabling academia to develop and discuss thought leadership thereby developing solutions for society. We hope to see the summit as an annual event.

The summit organizers welcome rigorous and thought-provoking papers that examine current and emerging topics in industrial and business-to-business marketing. Papers should examine fundamental topics in, or offer comprehensive frameworks of, industrial and business-to-business marketing:

¾   Literature reviews, which survey critical points in industrial and business-to-business marketing literature, should describe, summarize, and critically evaluate previous work relating to the chosen industrial and business-to-business marketing topic. Literature reviews must make a significant contribution to our understanding of industrial and business-to-business marketing by providing integrative framework(s) and/or paths for further research. Conceptual, methodological, or empirical studies, such as meta-analyses, qualitative studies, experiments, or surveys, which contribute in one of three ways, also are welcome.

¾   A conceptual study might improve conceptual definitions of original constructs, develop an improved theoretical rationale for existing linkages, identify and conceptually define additional constructs to include within existing conceptual frameworks, or develop theoretical linkages along with an accompanying rationale that suggest more comprehensive integrative frameworks for understanding the chosen industrial and business-to-business marketing topic.

¾   Methodological entries might examine changes in the design of prior studies or modifications in experimental procedures that, for example, enhance the validity of statistical conclusions or increase the experimental realism of the experiment.

¾   An empirical study could examine how, at a practical level, organizations deal with the complexities of a chosen industrial and business-to-business marketing topic.


All papers must have a clear industrial and business-to-business marketing focus, and papers should outline the practical implications derived from the research. Specific industrial and business-to-business marketing topics may include, but are not limited to the following:

  • Business-to-business marketing strategy and marketing programs.
  • Managing relationships and networks.
  • Understanding value.
  • Supply in an industrial marketing perspective.
  • Market research and data analytics including big data.
  • Globalization including business-to-business companies from developing nations.
  • Industry clusters.
  •  Research methodologies.

Authors interested in attending the Summit are invited to submit their full papers, on or before 30 September 2017. (Please note the change of submission date; the original date was 20 August.) Anyone is welcome to submit. Authors should adhere to the preparation rules that Industrial Marketing Management has published on its website (cf.

Papers submitted must not have been published or accepted for publication, and they may not be under consideration for publication anywhere else. Papers should be submitted via e-mail in a single Word file attachment to associate professor Jens Geersbro, e-mail: Authors should not identify themselves in the body of their papers. By 15 October 2017, potential authors will be notified about the status of their proposed paper and, when accepted, receive further information. We would like to see about six-seven sessions with space for three-five papers in each session thus given a total number of between 18 and 35 papers.

The summit will be informal in its form, with an emphasis on discussion on how to improve papers so that they will be ready for inclusion in a special issue of Industrial Marketing Management. The format therefore is more of discussion than presentation, leaving time for extensive feedback to the author(s). After the summit, selected papers will be double-blind reviewed along the lines of the journal’s reviewing policy; and papers that have passed this double-blind reviewing process will be published in a special issue of Industrial Marketing Management.

The conference fee of €450 covers the informal reception, two dinners, and two lunches. Details for making the payment are as follows:


Bank: Danske Bank A/S, Holmens Kanal 2-12, 1092 Copenhagen K, Denmark.

Registration number: 0216

Account number: 4069033504


IBAN: DK8202164069033504

When making the payment, you need to mention that this is for 1) the Inaugural Marketing Management Summit – January 2018 and 2) State your full name.

For any questions, please contact the organizers.

See you in January 2018.

Kindest regards,

Professor Adam Lindgreen, Ph.D.                             Professor Anthony Di Benedetto, Ph.D.
Co–Editor-in-Chief                                                      Co–Editor-in-Chief
Copenhagen Business School, Denmark                      Fox School of Business, Temple University, USA
E-mail:                                         E-mail:  

Associate professor Jens Geersbro, Ph.D.                Professor Dr. Thomas Ritter
Special Issue Editor                                                     Copenhagen Business School, Denmark
Copenhagen Business School, Denmark                      E-mail:                                         

Associate professor Mogens Bjerre, Ph.D.
Copenhagen Business School, Denmark