TOC: J Mar Theory Prac


Journal of Marketing Theory & Practice, 25(3)

Positioning SMEs With a Lone Designer: A Qualitative Study of Small Design Firms
Steven Chen & Kristen Schiele [Publisher] [Google Scholar]

How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework
Kofi Q. Dadzie, David K. Amponsah, Charlene A. Dadzie & Evelyn M. Winston [Publisher] [Google Scholar]

The Role of Affective Brand Commitment on Sales Effort
Frank Q. Fu, Michael T. Elliott, Haim Mano & Chris Galloway [Publisher] [Google Scholar]

A Cross-Cultural Study of Collective Brand Perceptions Within The Brand Equity Framework
Carolin Krautz [Publisher] [Google Scholar]

The Effects of Proenvironmental Demarketing on Consumer Attitudes and Actual Consumption
Edward Ramirez, Saeed Tajdini & Meredith E. David [Publisher] [Google Scholar]

Men Seeing Stars: Celebrity Endorsers, Race, and The Male Consumer
Blaine J. Branchik, & Tilottama Ghosh Chowdhury [Publisher] [Google Scholar]