TOC: J Con Behaviour


Journal of Consumer Behaviour, 16(4)

The use and misuse of student samples: An empirical investigation of European marketing research
Rohail Ashraf and Dwight Merunka [Publisher] [Google Scholar]

A theoretical review of consumer priming: Prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Elizabeth A. Minton, T. Bettina Cornwell and Lynn R. Kahle [Publisher] [Google Scholar]

Women’s responses to stereotypical media portrayals: An fMRI study of sexualized and domestic images of women
I. Stephanie Vezich, Benjamin C. Gunter and Matthew D. Lieberman [Publisher] [Google Scholar]

The role of negative publicity in consumer evaluations of sports stars and their sponsors
Sung-Wook Yoon and Seongyeon Shin [Publisher] [Google Scholar]

Be loyal but not addicted: Effect of online game social migration on game loyalty and addiction
Hua Wei, Na Wu, Tao Wang, Zongkui Zhou, Nan Cui, Lan Xu and Xue Yang [Publisher] [Google Scholar]

Multiple value dimensions spill-over—An experimental approach in a consumption system comprising a product and a service
Floh Arne, Monika Koller, Alexander Zauner and Christoph Teller [Publisher] [Google Scholar]

Giving and sharing in the computer-mediated economy
John Harvey, Andrew Smith and David Golightly [Publisher] [Google Scholar]

Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay: Evidence for new food products
Ana Alina Tudoran and Svein Ottar Olsen [Publisher] [Google Scholar]