AMA Global Marketing SIG


Santorini, Greece, 21-23 May 2018; Deadline 1 Oct

Call for Papers

AMA Global Marketing SIG

May 21-23, 2018

Santorini, Greece

"Global Marketing in Times of Uncertainty"

Submission Deadline: October 1, 2017

Conference Venue

Santorini is a popular place to visit and stay. It is located in the most southern part of the Cyclades group of Greek islands in the Aegean Sea, about 200km southeast of Greece’s mainland. Beyond the pretty whitewashed towns, blue-domed churches and world-famous sunsets, the island itself was the site of one of the largest volcanic eruptions in the world and what remains today is a submerged volcano and a caldera. Santorini is frequently regarded as one of the best destinations in the world with rich cultural history. It has an airport and great ferry connections with the mainland and other neighboring islands.

Conference Highlights

  1. Journal of International Marketing Special Issue – Editor-in-Chief Costas Katsikeas will invite the most promising papers submitted to the conference for publication in the Journal of International Marketing. Promising papers from the conference will be identified by the track chairs and journal editors. To be considered for publication in JIM, papers must subsequently be submitted to JIM and undergo a double-blind review process.
  2. Doctoral Consortium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.
  3. Unique Cultural Experience – There is something truly magical about Santorini. Maybe it’s the dramatic landscape of jagged hills that plunge into the bright blue waters of the Aegean Sea. Maybe it’s the villages of whitewashed houses and churches, perched precariously on the edge of the island’s tall cliffs. Maybe it’s the cuisine, known to be one of the finest in Greece. Or maybe it’s the island’s history, which goes back as far as recorded history can go. The future of Greece continues to dominate global marketing as the country has been going through times of uncertainty.
  4. Network with the World’s Leading International Marketing Scholars – The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.

Conference Tracks and Track Chairs

All submissions for the conference need to be categorized into one of sixteen topical tracks. Each

submission must be submitted to only one track. Please select the track closest to your proposal from the list below:

1. Global Relationship Marketing and Channel Management

2. Global Marketing Strategy

3. Global New Product Development and Innovation

5. Global Marketing Communications

6. Export and Import Management

7. Cross-cultural Consumer Behaviour

8. Global Marketing Education

9. Global Sales and Account Management

10. Global Ethics, Sustainability, and Corporate Responsibility

11. Market Entry and Internationalization

12. Global Consumer Research

13. Global Entrepreneurship

14. Global Supply Chain

15. Global Marketing Research, Big Data, and Analytics

16. Global Retailing and E-Commerce

Submission Instructions

Please submit your papers electronically via the EasyChair conference management system


The submission system will be opened on September 1, 2017. A manuscript should only be submitted to one track. All manuscripts and proposals must be submitted by October 1, 2017. For up-to-date information about the conference and related events, please check the conference website at


Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs.

We welcome two types of submissions:

  1. Competitive Sessions – Submissions of fully developed papers are appropriate for consideration for competitive sessions. Competitive papers must be 50 pages or less, inclusive of all materials, including appendices and references. Shorter submissions (i.e. extended abstracts) can be considered for competitive sessions if they are advanced enough and show strong potential.
  2. Interactive Sessions – Shorter manuscripts or work-in-progress pieces that could benefit from informal feedback from other participants are appropriate for submission to the interactive sessions. These sessions are held in poster-style or roundtable discussion format that allows for interaction with other researchers with similar interests. Interactive submissions can be of an extended abstract nature and no more than 10 pages.

Please note that submitting a manuscript as a competitive paper does not necessarily mean it will end up in a competitive session. The best papers in each track will be placed into the competitive sessions while lesserdeveloped papers will be placed in interactive sessions. The number of competitive papers we can accept for the conference is limited and therefore sometimes fully developed papers will be placed in an interactive format session due to space considerations.

Formatting Guidelines

All manuscripts are to be submitted using a pdf document via the EasyChair on-line submission system. All identifying information, including any document properties, should be removed prior to submission.

Please format your paper according to the Journal of International Marketing guidelines, which includes:

  • Each manuscript should be accompanied by an abstract, not to exceed 175 words.
  • Submissions should be in PDF format.
  • point, Times New Roman
  • Double-spaced, left justified
  • Letter sized page (8.5?x11? or 216×279 mm), with one-inch (2.5 cm) margins on all sides
  • Page numbers in the upper right corner and no header/footer.

Scholars submitting papers to the conference are expected to act professionally in their research and conference participation, following relevant professional codes of ethics, and showing respect to our diverse members. This requires adhering to the following standards:

  1. Conflict of Interest – Authors who have a conflict of interest relationship with a track chair shall submit their paper to a different track.
  2. Responsibility to Review – Authors submitting papers to the conference commit to reviewing papers for the conference.
  3. Responsibility to Present – At least one of the authors commits to register for the conference and present the paper. No personal requests for variation of time slots will be accommodated and authors must present in the time slots allocated.
  4. Plagiarism will not be tolerated. Authors assure that submitted papers are their own work and appropriate credit is given to sources, including any previous work of the authors.

After Submission

All competitive manuscript submissions will be subject to a blind review process and will be evaluated based on interest to the international marketing community, relevance to international marketing research, teaching and/or practice, analytical and conceptual rigor, quantitative and qualitative methods (if applicable), innovativeness, and significance of conclusions.

Doctoral Consortium

We would like to draw your attention to the Doctoral Consortium that is currently being organized as part of the Global Marketing SIG Conference in Santorini, Greece. The Consortium will take place prior to the opening reception on May 21, 2017.

This Consortium will provide a rare opportunity for Ph.D. students with an interest in international marketing (broadly defined) to further develop their research ideas, to learn about the challenges of conducting research in international marketing and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.

The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:

  • Trends in international marketing research,
  • Challenges in carrying out high-impact international marketing research aimed at top journals,
  • Managing the dissertation and the job search process, and
  • Starting an academic career.

In addition, students will have the opportunity to receive feedback on their current research projects submitted to the conference as well as ideas and guidance for their future research agenda.

The Consortium will consist of a combination of panel discussions with leading scholars in the field, focusing on the topics listed above and small group discussions in which students will share their current projects and receive feedback and guidance. With the goal of facilitating a constructive dialog on the topics listed above, the ideal candidates for the Consortium are doctoral students in marketing or international business who are focusing on developing their research agenda.

Students should apply by sending email to Please include:

  1. A letter stating your stage in the Ph.D. program and research interests.
  2. Abstract of a current research project focused on international marketing (not to exceed 1 page, single spaced). Please include the title, author information, abstract, keywords, and research summary. Diagrams, tables, and references should be provided at the end of the document but do not count towards the 1-page limit. The abstract should succinctly cover the research question, theoretical background, proposed research design, and intended contribution.

NOTE: If any candidates have already submitted papers to the conference via one of the tracks, simply state in the letter the title of the submission and the track to which it was submitted. In these cases, it is not necessary to submit a separate abstract in order to apply. Please combine both parts of your application into one file.

A limited number of travel stipends will be available for consortium participants. Please note on your application your need for a travel stipend.

Important Dates

  • Deadline for submission for Conference and Doctoral Consortium: October 1, 2017
  • Acceptance notification: November 20, 2017
  • Author registration: December 1, 2017
  • Conference dates: May 21-23, 2018

Conference Organizers

Goksel Yalcinkaya
Associate Professor of Marketing
Peter T. Paul College of Business and Economics
University of New Hampshire

Magnus Hultman
Associate Professor of Marketing
Leeds University Business School
University of Leeds

Stavroula Spyropoulou
Professor of Marketing
Leeds University Business School
University of Leeds

Costas Katsikeas
Arnold Ziff Endowed Research Chaired Professor of Marketing & International Management
Leeds University Business School
University of Leeds

Doctoral Consortium Organizers

Kelly Hewett
Associate Professor of Marketing
Haslem College of Business
University of Tennessee

Costas Leonidou
Professor of Marketing
Leeds University Business School
University of Leeds

Annie Cui
Associate Professor of Marketing
College of Business and Economics
West Virginia University

Peter Magnusson
Associate Professor of International Marketing
Bennett Fellow of International Business
University of Alabama