TOC: Intl J Res Mar


International Journal of Research in Marketing, 34(2)

Winner of the 2017 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact
Christian Homburg, Mario Pandelaere, Andrew Stephen, Russell S. Winer

2016 IJRM Best Article Award

2017 IJRM Best Senior Editors and Reviewers

An approach to improve the predictive power of choice-based conjoint analysis
Sudhir Voleti, V. Srinivasan, Pulak Ghosh

Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
André Marchand, Thorsten Hennig-Thurau, Caroline Wiertz

Neural responses to functional and experiential ad appeals: Explaining ad effectiveness
Linda E. Couwenberg, Maarten A.S. Boksem, Roeland C. Dietvorst, Loek Worm, Willem J.M.I. Verbeke, Ale Smidts

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context
Arnaud De Bruyn, Sonja Prokopec

Reward-scrounging in customer referral programs
Jannik Meyners, Christian Barrot, Jan U. Becker, Anand V. Bodapati

A matter of perspective: Design newness and its performance effects
Katrin Talke, Sebastian Müller, Jaap E. Wieringa

The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues
Ryan Langan, Ali Besharat, Sajeev Varki

The allure of the hidden: How product unveiling confers value
Vanessa M. Patrick, Yashar Atefi, Henrik Hagtvedt

Empirical generalizations on the impact of stars on the economic success of movies
Julian Hofmann, Michel Clement, Franziska Völckner, Thorsten Hennig-Thurau

The catbird seat of the sales force: How sales force integration leads to new product success
Sabine Kuester, Christian Homburg, Andreas Hildesheim

The impact of contextual television ads on online conversions: An application in the insurance industry
Ivan A. Guitart, Guillaume Hervet

Compensatory word of mouth: Advice as a device to restore control
Alessandro M. Peluso, Andrea Bonezzi, Matteo De Angelis, Derek D. Rucker

When and how to infer heuristic consideration set rules of consumers
Lucas Bremer, Mark Heitmann, Thomas F. Schreiner

Opinion leadership in small groups
Sarit Moldovan, Eitan Muller, Yossi Richter, Elad Yom-Tov

Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates
Stephanie M. Noble, Kang Bok Lee, Russell Zaretzki, Chad Autry

Brand linguistics: A theory-driven framework for the study of language in branding
Marina Carnevale, David Luna, Dawn Lerman