2018 AMA Winter Academic Conference
New Orleans, LA
February 23 – 25, 2018

Co-chairs:

• Juliano Laran, University of Miami
• Andrew Stephen, Oxford University
• Jacob Goldenberg, IDC Herzliya

Call for Papers: Winter AMA 2018

Integrating Paradigms in a World Where Marketing is Everywhere?

Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these days and the marketing discipline can take more ownership of this.

This theme continues our trend of creating a “big tent” space where marketing scholars from across the discipline come together. It recognizes that marketing is both influencing (and being influenced by) a diverse set of forces from across the business world and academe. This also presents opportunities to engage the world of practice where marketing departments are taking on more complex roles and collaborations.

A full list of conference themes along with information on the submission process is contained in the call for papers at

https://www.ama.org/academics/Pages/call-for-papers-winter.aspx

For more information on the conference, please visit www.ama.org/winter

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