TOC: Qual Market Res Intl J


Qualitative Marketing Research: An International Journal, 20(3)

Exploring local vs global brand associations in an emerging market using BCM technique
Irem Eren-Erdogmus and Taskin Dirsehan

You are an embarrassment
Juhi Gahlot Sarkar and Abhigyan Sarkar

Understanding customer participation in online brand communities
Shampy Kamboj and Zillur Rahman

Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue
Zahy Ramadan

Multichannel shopping well-being: a narrative-based examination
Patricia Harris

Living “light green”: the limits and lived experiences of green motherhood
Jana Nekesa Knibb and Kimberly Taylor

Qualitative Marketing Research
Jean M. Pierre