TOC: Qual Market Res Intl J
Introduction
Qualitative Marketing Research: An International Journal, 20(3)
http://www.emeraldinsight.com/toc/qmr/20/3
Exploring local vs global brand associations in an emerging market using BCM technique
Irem Eren-Erdogmus and Taskin Dirsehan
You are an embarrassment
Juhi Gahlot Sarkar and Abhigyan Sarkar
Understanding customer participation in online brand communities
Shampy Kamboj and Zillur Rahman
Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue
Zahy Ramadan
Multichannel shopping well-being: a narrative-based examination
Patricia Harris
Living “light green”: the limits and lived experiences of green motherhood
Jana Nekesa Knibb and Kimberly Taylor
Qualitative Marketing Research
Jean M. Pierre