TOC: J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 27(3)

Thoughts on “‘We’ or ‘Me’ consumer goods” five years later
David Ackerman & Christina Chung [Publisher] [Google Scholar]

Creating and writing effective research
Donald R. Lehmann [Publisher] [Google Scholar]

Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
M. Paula Fitzgerald [Publisher] [Google Scholar]

Consumer innovativeness and international consumer behavior: Comments and extensions
Wooyang Kim, C. Anthony Di Benedetto & James M. Hunt [Publisher] [Google Scholar]

Commenting on “Atmospheric affect … gaining share of customer”
Barry J. Babin, Jill P. Attaway & Kevin W. James [Publisher] [Google Scholar]

Relationship marketing and service: An update
Christian Grönroos [Publisher] [Google Scholar]

To sponsor or not to sponsor: Transgressions are unequally detrimental
Joseph W. Chang [Publisher] [Google Scholar]