TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 27(3)
Thoughts on “‘We’ or ‘Me’ consumer goods” five years later
–David Ackerman & Christina Chung [Publisher] [Google Scholar]
Creating and writing effective research
–Donald R. Lehmann [Publisher] [Google Scholar]
Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
–M. Paula Fitzgerald [Publisher] [Google Scholar]
Consumer innovativeness and international consumer behavior: Comments and extensions
–Wooyang Kim, C. Anthony Di Benedetto & James M. Hunt [Publisher] [Google Scholar]
Commenting on “Atmospheric affect … gaining share of customer”
–Barry J. Babin, Jill P. Attaway & Kevin W. James [Publisher] [Google Scholar]
Relationship marketing and service: An update
–Christian Grönroos [Publisher] [Google Scholar]
To sponsor or not to sponsor: Transgressions are unequally detrimental
–Joseph W. Chang [Publisher] [Google Scholar]