Revisit: ANZMAC 2017


RMIT University, Melbourne, 2-6 Dec 2017; Deadline 30 Jun

2017 ANZMAC Conference – Marketing for Impact 



  • 4-6 December 2017 | Melbourne, Australia
  • Doctoral Colloquium, 2-3 December 2017

RMIT University invites you to attend the 2017 ANZMAC Conference in the ‘World’s most liveable city’, Melbourne, Australia. We are excited to host the 2017 ANZMAC conference and to help start a conversation around how our academic community can demonstrate impact and have a positive influence.

The 2017 ANZMAC Conference is delighted to announce this year’s three invited speakers:

·         Professor Darren Dahl (Fred H. Siller Professor in Applied Marketing Research, at the University of British Columbia)

·         Professor Eileen Fischer (Professor of Marketing and the Max and Anne Tanenbaum Chair of Entrepreneurship and Family Enterprise at the Schulich School of Business at York University)

·         Professor Linda Price (Philip H. Knight Chair and Professor of Marketing at the University of Oregon)

Call for PapersSubmissions DUE 30 June 2017

Click here for the Call for Papers and submission template.

Submit your paper HERE

ANZMAC 2017 encourages scholars to submit research that emphasises the ‘so what’ in their research and demonstrates a clear understanding of the influence that their research has on business and society. ANZMAC 2017 will provide a forum where scholars engage in a robust conversation on the impact of their research and of marketing in general.

Please note: 30 June is a firm deadline for paper submissions. The format for paper submissions has changed in 2017 and thus no extensions to the deadline will be given.


1.       Consumer Behaviour

2.       Consumer Culture Theory

3.       Digital Marketing and Social Media

4.       Industrial Marketing

5.       Innovation and Design

6.       International Marketing

7.       Macromarketing and Marketing and Public Policy

8.       Marketing Communications

9.       Marketing Education

10.   Marketing Theory and Research

11.   Retailing and Distribution

12.   Services Marketing

13.   Social Marketing

14.   Sports and Leisure Marketing

15.   Strategic Marketing and Branding


Call for Special SessionsSubmissions DUE 30 June 2017

Click here for the Call for Special Sessions and submission template.

Special Sessions supplement the regular program of ANZMAC 2017 and are intended to provide delegates with a forum to highlight and discuss important research directions in a special field of interest to ANZMAC members.

Please submit proposals to 

Call for PostersSubmissions DUE 31 August 2017

The Poster Session supplements the regular program of ANZMAC 2017 and is intended to provide delegates with the opportunity to present work-in-progress or new research ideas.

Click here for the Call for Posters and submission template.

All Poster Session submissions should be emailed to the Posters Chair, Professor Robert Crawford at

For further details about the 2017 ANZMAC Conference, please see:

Please direct all enquiries to: 


Conference co-chairs: Professor Mike Reid, Professor Linda Brennan, Dr Linda Robinson