TOC: J Prod Brand Man


Journal of Product & Brand Management, 26(3)

Effects of customer-based corporate reputation on perceived risk and relational outcomes: empirical evidence from gender moderation in fashion retailing
Gianfranco Walsh, Mario Schaarschmidt, and Stefan Ivens

A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study
Harry A. Taute, Jeremy J. Sierra, Larry L. Carter, and Amro A. Maher

The behavioral consequences of internal brand management among frontline employees
Rose Du Preez, Michael Bendixen, and Russell Abratt

Social presence and customer brand engagement on Facebook brand pages
Wimmala Pongpaew, Mark Speece, and Leela Tiangsoongnern

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Janne Hepola, Heikki Karjaluoto, and Anni Hintikka

The impact of the brand management system on performance across service and product-oriented activities
Mathieu Dunes and Bernard Pras

Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration
Taewon Suh, John Ford, Young S. Ryu, and John H.S. Kim

It’s not all about money: the role of identity in perceived fairness of targeted promotions
Lan Xia and Kent B. Monroe

Cleopatra Veloutsou and Francisco Guzman