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–Peter Mouncey [Publisher] [Google Scholar]

Letters regarding ‘Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour’, Anca C. Yallop and Simon Mowatt
–Karin Curran, Kay Bramley, Winifred Henderson and Anca C. Yallop and Simon Mowatt [Publisher] [Google Scholar]

Viewpoint: What next for qualitative research?
–Kirsty Fuller [Publisher] [Google Scholar]

Forum: BPC/MRS enquiry into election: Ipsos MORI response and perspective
–Roger Mortimore, Paul Baines, Robert Worcester and Mark Gill [Publisher] [Google Scholar]

Evaluating data quality in reports of sales in a retail establishment survey
–Kristen Olson, Xiaoyu Lin and Timothy Banks [Publisher] [Google Scholar]

The impact of word of mouth on intention to purchase currently used and other brands
–Robert East, Jenni Romaniuk, Rahul Chawdhary and Mark Uncles [Publisher] [Google Scholar]

Picking winners: new product concept testing with item response theory
–Chunyu Li, Ling Peng and Geng Cui [Publisher] [Google Scholar]

Marketing models: a review of the literature
–Canan Eryigit [Publisher] [Google Scholar]

Conference Notes: ‘Methodology in Context’, 24 November 2016, London
–Rachel Lawes and Neha Viswanathan [Publisher] [Google Scholar]

Book review: 98% Pure Potato, by Tracey Follows and John Griffiths
–Merry Baskin [Publisher] [Google Scholar]

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