TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 34(2)
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
–Jin Seong Park, Ho-Young (Anthony) Ahn & Eric John Haley [Publisher] [Google Scholar]
The relationship between emergency department wait times and inpatient satisfaction
–Polly J. Davenport, Stephen J. O’Connor, Jeffery M. Szychowski, Amy Y. Landry & S. Robert Hernandez [Publisher] [Google Scholar]
What’s love got to do with it? Investigating consumer commitment in health care
–Elyria Kemp & Sonja Martin Poole [Publisher] [Google Scholar]
Milk, juice, or cola? Exploring the effect of product placement on children’s attitudes and behavior
–Marla B. Royne, Christine M. Kowalczyk, Marian Levy & Alexa K. Fox [Publisher] [Google Scholar]
What’s in a name? Group fitness class names and women’s reasons for exercising
–Theresa C. Brown, Bridget M. Miller & Bailey M. Adams [Publisher] [Google Scholar]