TOC: Health Mar Quart


Health Marketing Quarterly, 34(2)

Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Jin Seong Park, Ho-Young (Anthony) Ahn & Eric John Haley [Publisher] [Google Scholar]

The relationship between emergency department wait times and inpatient satisfaction
Polly J. Davenport, Stephen J. O’Connor, Jeffery M. Szychowski, Amy Y. Landry & S. Robert Hernandez [Publisher] [Google Scholar]

What’s love got to do with it? Investigating consumer commitment in health care
Elyria Kemp & Sonja Martin Poole [Publisher] [Google Scholar]

Milk, juice, or cola? Exploring the effect of product placement on children’s attitudes and behavior
Marla B. Royne, Christine M. Kowalczyk, Marian Levy & Alexa K. Fox [Publisher] [Google Scholar]

What’s in a name? Group fitness class names and women’s reasons for exercising
Theresa C. Brown, Bridget M. Miller & Bailey M. Adams [Publisher] [Google Scholar]