HigherEd SIG Award


Mathew Joseph has won the AMA Marketing for Higher Education SIG's 2017 Lifetime Achievement Award

Please join the HigherEd SIG in congratulating Dr. Mathew Joseph as the 2017 recipient of the HigherEd SIG Lifetime Achievement Award!

HigherEd SIG Lifetime Achievement Award

The American Marketing Association Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce Dr. Mathew Joseph as the 2017 recipient of the Lifetime Achievement Award.

The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline.

Dr. Joseph is the Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University in San Antonio, Texas. He completed his Bachelor and Master degrees at Southeast Missouri State University and his PhD at Waikato University in New Zealand. Dr. Joseph is a founding member of the HigherEd SIG and currently serves as the Vice President.

Dr. Joseph is a member of several professional associations including the American Marketing Association and the Society for Marketing Advances. Dr Joseph is a Past President and Board Member for the Society for Marketing Advances. Dr. Joseph is also a regular presenter at numerous professional and academic conferences, and serves on the editorial board of several journals.

Dr. Joseph’s main areas of research include the Use of Social Media in Student Recruitment, Impact of Culture in Cross Border Relationships, Consumer Based Brand Equity, Direct to Consumer Advertising in the Health Care Sector and Sporting Event Tourism. He has more than 100 published articles in leading journals and conference proceedings.

The HigherEd SIG is pleased to offer this award to Dr. Joseph, who is a longtime champion for marketing in higher education. He will be presented with the award at the AMA Summer Educators’ Conference in San Francisco in August.

Congratulations, Dr. Mathew Joseph!