TOC: J Strat Mar


Journal of Strategic Marketing, 25(5/6)

Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Soumya Sarkar & Prashant Mishra [Publisher] [Google Scholar]

The role of customer management capabilities in public–private partnerships
Ana Isabel Canhoto, Maureen Meadows, Kirstie Ball, Elizabeth Daniel, Sally Dibb & Keith Spiller [Publisher] [Google Scholar]

Are key marketing topics adequately covered in strategic management?
Meredith E. David & Fred R. David [Publisher] [Google Scholar]

Predicting Internet banking adoption in India: a perceived risk perspective
Sanjit Kumar Roy, M.S. Balaji, Ankit Kesharwani & Harjit Sekhon [Publisher] [Google Scholar]

Market or society? Dual orientations and the impact on innovativeness in media organizations
Mark A.A.M. Leenders, Mark A. Farrell & Richard van der Wurff [Publisher] [Google Scholar]

Toward a contingency theory of CRM adoption
Paul Williams, Nicholas Ashill & Earl Naumann [Publisher] [Google Scholar]

Unpicking antecedents of CRM adoption: a two-stage model
Faten Jaber & Lyndon Simkin [Publisher] [Google Scholar]

The ties that bind us: examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Rebecca Kwan & Jamie L. Carlson [Publisher] [Google Scholar]