TOC: J Global Mar


Journal of Global Marketing, 30(3)


Special Issue: Role of Gender in Global Marketing
Ajay K. Manrai [Publisher] [Google Scholar]

Gender Entrepreneurship and Global Marketing
Vanessa Ratten [Publisher] [Google Scholar]

Nascent Entrepreneurs’ Motivations in European Economies: A Gender Approach Using GEM Data
Gina Santos, Rui Silva, Ricardo Gouveia Rodrigues, Carla Marques & Carmen Leal [Publisher] [Google Scholar]

Global Marketing, Gender and Family Business in Asia: A Literature Review
Veland Ramadani & Shqipe Gërguri-Rashiti [Publisher] [Google Scholar]

Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?
Riccardo Rialti, Lamberto Zollo, Massimiliano M. Pellegrini & Cristiano Ciappei [Publisher] [Google Scholar]

Gender and Hedonic Usage Motive Differences in Social Media Site Usage Behavior
Jeen-Su Lim, John H. Heinrichs & Kee-Sook Lim [Publisher] [Google Scholar]

Work-Family Balance and Marketing Capabilities as Determinants of Chinese Women Entrepreneurs’ Firm Performance
Dianne H. B. Welsh, Eugene Kaciak, Esra Memili & Qiuhan Zhou [Publisher] [Google Scholar]

Brand Management as an Internationalization Strategy for SME: A Multiple Case Study
Maria Couto & João J. Ferreira [Publisher] [Google Scholar]