http://www.emeraldinsight.com/toc/ejm/51/5%2F6

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The effect of the moral failure of a foreign brand on competing brands
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An exemption for strong brands: the influence of brand community rejection on brand evaluation
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Multi-unit price promotions and their impact on purchase decisions and sales
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Self-persuasion as marketing technique: the role of consumers’ involvement
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Message-related effects on consumer switching when the preferred product is out of stock
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Beyond exit and voice: developing an integrated taxonomy of consumer complaining behaviour
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Creating Value: The Theory and Practice of Marketing Semiotics Research
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