TOC: Mar Sci


Marketing Science, 36(3)

Editorial — Acknowledging 2016 Marketing Science Contributions
K. Sudhir [Publisher]

Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
Yacheng Sun, Xiaojing Dong, and Shelby McIntyre [Publisher] [Google Scholar]

A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
Nitin Mehta, Jian Ni, Kannan Srinivasan, and Baohong Sun [Publisher] [Google Scholar]

Competition in Corruptible Markets
Shubhranshu Singh [Publisher] [Google Scholar]

Promotion Spillovers: Drug Detailing in Combination Therapy
Hongju Liu, Qiang Liu, and Pradeep K. Chintagunta [Publisher] [Google Scholar]

In-Store Advertising by Competitors
Dmitri Kuksov, Ashutosh Prasad, and Mohammad Zia [Publisher] [Google Scholar]

Behavioral Price Discrimination in the Presence of Switching Costs
Koray Cosguner, Tat Y. Chan, and P. B. (Seethu) Seetharaman [Publisher] [Google Scholar]

Dyadic Compromise Effect
Lin Boldt and Neeraj Arora [Publisher] [Google Scholar]

Robust Dynamic Estimation
Olivier Rubel and Prasad A. Naik [Publisher] [Google Scholar]