Editorial — Acknowledging 2016 Marketing Science Contributions
–K. Sudhir [Publisher]

Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
–Yacheng Sun, Xiaojing Dong, and Shelby McIntyre [Publisher] [Google Scholar]

A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
–Nitin Mehta, Jian Ni, Kannan Srinivasan, and Baohong Sun [Publisher] [Google Scholar]

Competition in Corruptible Markets
–Shubhranshu Singh [Publisher] [Google Scholar]

Promotion Spillovers: Drug Detailing in Combination Therapy
–Hongju Liu, Qiang Liu, and Pradeep K. Chintagunta [Publisher] [Google Scholar]

In-Store Advertising by Competitors
–Dmitri Kuksov, Ashutosh Prasad, and Mohammad Zia [Publisher] [Google Scholar]

Behavioral Price Discrimination in the Presence of Switching Costs
–Koray Cosguner, Tat Y. Chan, and P. B. (Seethu) Seetharaman [Publisher] [Google Scholar]

Dyadic Compromise Effect
–Lin Boldt and Neeraj Arora [Publisher] [Google Scholar]

Robust Dynamic Estimation
–Olivier Rubel and Prasad A. Naik [Publisher] [Google Scholar]

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