TOC: J Mar Res


Journal of Marketing Research, 54(3)

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
Eva Ascarza, Peter Ebbes, Oded Netzer, and Matthew Danielson [Publisher] [Google Scholar]

Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior
Kamer Toker-Yildiz, Minakshi Trivedi, Jeonghye Choi, and Sue Ryung Chang [Publisher] [Google Scholar]

Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior
Sarang Sunder, V. Kumar, Ashley Goreczny, and Todd Maurer [Publisher] [Google Scholar]

Extracting Summary Piles from Sorting Task Data
Simon J. Blanchard, Daniel Aloise, and Wayne S. DeSarbo [Publisher] [Google Scholar]

Time Preferences and Mortgage Choice
Stephen A. Atlas, Eric J. Johnson, and John W. Payne [Publisher] [Google Scholar]

Efficient Design and Analysis for a Selective Choice Process
Ty Henderson and Qing Liu [Publisher] [Google Scholar]

Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews
Dezhi Yin, Samuel D. Bond, and Han Zhang [Publisher] [Google Scholar]

On the Method of Evolutionary Psychology and Its Applicability to Consumer Research
Gad Saad [Publisher] [Google Scholar]

Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms
Wenbo Wang, Aradhna Krishna, and Brent McFerran [Publisher] [Google Scholar]

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost
Marissa A. Sharif and Suzanne B. Shu [Publisher] [Google Scholar]