Revisit: Consumer Journeys


Developing Consumer-Based Strategy, Special issue of Journal of the Academy of Marketing Science; Deadline now 15 Aug 2017

The submission deadline for the JAMS special issue on “Consumer Journeys: Developing Consumer-Based Strategy” has been extended to August 15, 2017.

In this special issue of the Journal of the Academy of Marketing Science (JAMS), edited by Rebecca Hamilton and Linda Price, we will publish papers that help organizations understand their consumers’ journeys. Marketers who understand consumer journeys can develop more effective consumer-based strategy whether they are marketing products, services, or behavior change, whether their organization is for profit or not-for-profit. We are interested in both qualitative and quantitative papers that examine journeys to consume and well as journeys that significantly implicate consumption of products and services as partners on an important life journey.

Please see for the full call for papers; papers targeting the special issue should be submitted through the JAMS submission system ( and will undergo the same review process as regularly submitted papers. Questions pertaining to the special issue should be submitted to the JAMS Editorial Office (

Robert Palmatier, Editor-in-Chief