TOC: J Historical Res Mar


Journal of Historical Research in Marketing, 9(2)

Modern pioneers in marketing: autobiographical sketches by leading scholars
Mark Tadajewski and D.G. Brian Jones

Sidney J. Levy: an autobiography
Sidney Jay Levy

Morris B. Holbrook: an historical autoethnographic subjective personal introspection
Morris B. Holbrook

Russ Belk, autobiographical reflections
Russell Belk

Philip Kotler: some of my adventures in marketing
Philip Kotler