http://www.emeraldinsight.com/toc/jcm/34/3

The mitigating role of holistic thinking on choice overload
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The impact of product assortment size and attribute quantity on information searches
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The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach
Lina Pileliene and Viktorija Grigaliunaite

Behavioral and lifestyle influences on reported calorie intake: a latent class model
Deidre Popovich

An examination of innovative consumers’ playfulness on their pre-ordering behavior
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The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness
Zhe Zhang and Yuansi Hou

The influence of brand schematicity on the importance of product cues: self-purchasing versus gift-giving situations
Laurence Carsana and Alain Jolibert

Brand experience and customer citizenship behavior: the role of brand relationship quality
Lishan Xie, Patrick Poon, and Wenxuan Zhang

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