TOC: Intl J Nonprofit Vol Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 22(2)
External motivators for donation of money and/or goods
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Effectiveness of cause-related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context
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Indonesian healthy living intentions: Segmentation study insights
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Do consumers consider Word of Mouth for crucial life decisions?
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Reinventing the rattling tin: How UK charities use Facebook in fundraising
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