TOC: Intl J Bank Mar


International Journal of Bank Marketing, 35(4)

The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
Maruf Gbadebo Salimon, Rushami Zien Bin Yusoff, and Sany Sanuri Mohd Mokhtar

Generation difference in hiring financial planners in Malaysia
Meysam Safari, Shaheen Mansori, and Stephen Sesaiah

Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset size
Kyoo Bae Park and Min Jae Park

Consumer perspectives about mobile banking adoption in India – a cluster analysis
Deepak Chawla and Himanshu Joshi

Impact of brand familiarity on brands experience dimensions for financial services brands
Dhananjay Bapat

Advertising effectiveness on financial performance of banking sector: Turkey case
Merve Acar and Hüseyin Temiz

A comprehensive hierarchical model of retail banking
Juhaida Abu Bakar, Michael Daniel Clemes, and Kathryn Bicknell

The role of positioning in the retail banking industry of Sub-Saharan Africa
Charles Blankson, Seth Ketron, and Joseph Darmoe

Evaluating customers’ behavioral intentions in less significant financial institutions
Rubens Pauluzzo and Enrico Fioravante Geretto

Consumer adoption of m-banking: a behavioral reasoning theory perspective
Anil Gupta and Neelika Arora