TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 35(4)
http://www.emeraldinsight.com/toc/mip/35/4
Threat, efficacy and message framing in consumer healthcare
Nachiketas Nandakumar, Bharadhwaj Sivakumaran, Arti Kalro, and Piyush Sharma
The effect of marketing communication on business relationship loyalty
Nora Hänninen and Heikki Karjaluoto
Branding capabilities and SME performance in an emerging market
Raphael Odoom, George Cudjoe Agbemabiese, Thomas Anning-Dorson, and Priscilla Mensah
Investigating consumer advocacy, community usefulness, and brand avoidance
K.R. Jayasimha, Harish Chaudhary, and Anurag Chauhan
Personality factors as predictors of online consumer engagement: an empirical investigation
Jamid Ul Islam, Zillur Rahman, and Linda D. Hollebeek
Celebrity endorsement and stock market return
Catherine Prentice and Lei Zhang
LRFMP model for customer segmentation in the grocery retail industry: a case study
Serhat Peker, Altan Kocyigit, and P. Erhan Eren
Marketing spending and aftermarket performance of IPO firms
Monica B. Fine, Kimberly Gleason, and Michael Mullen