TOC: Mar Intell Planning


Marketing Intelligence & Planning, 35(4)

Threat, efficacy and message framing in consumer healthcare
Nachiketas Nandakumar, Bharadhwaj Sivakumaran, Arti Kalro, and Piyush Sharma

The effect of marketing communication on business relationship loyalty
Nora Hänninen and Heikki Karjaluoto

Branding capabilities and SME performance in an emerging market
Raphael Odoom, George Cudjoe Agbemabiese, Thomas Anning-Dorson, and Priscilla Mensah

Investigating consumer advocacy, community usefulness, and brand avoidance
K.R. Jayasimha, Harish Chaudhary, and Anurag Chauhan

Personality factors as predictors of online consumer engagement: an empirical investigation
Jamid Ul Islam, Zillur Rahman, and Linda D. Hollebeek

Celebrity endorsement and stock market return
Catherine Prentice and Lei Zhang

LRFMP model for customer segmentation in the grocery retail industry: a case study
Serhat Peker, Altan Kocyigit, and P. Erhan Eren

Marketing spending and aftermarket performance of IPO firms
Monica B. Fine, Kimberly Gleason, and Michael Mullen