Ethical Branding


Best Practice Cases and Lessons from the World?s Most Ethical and Unethical Companies, Book chapter proposal deadline 15 Jun 2017

Call for Chapters

Ethical Branding:

Best Practice Cases and Lessons from the World’s Most Ethical and Unethical Companies

Overview of the Book

In a contemporary environment of “truthiness” and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s marketing practices. The proposed book will address best practices in ethical branding, corporate culture, and such topics as truth, integrity, value, and differentiation. Collectively, these cases will provide a comprehensive overview of best practice in ethical branding.

Suggested Topics (not exclusive listing)

  • Ethical Principles
  • Best Practices in Ethical Branding
  • Unethical Branding Practices
  • Case Studies (specific companies and organizations)

Target Audience

Faculty, students, practitioners, academics, librarians


Hagai Gringarten, Ph.D., is an Associate Professor in the Gus Machado School of Business at St. Thomas University. He is Founder and Editor-in-Chief of the Journal of Multidisciplinary Research.

The Reverend Raúl Fernández-Calienes, Ph.D., is a Visiting Associate Professor in the School of Law at St. Thomas University (STU) and teaches Management Ethics at the Gus Machado School of Business at STU. He also is Managing Editor of the Journal of Multidisciplinary Research.

Submission Procedure

Researchers and practitioners are invited to submit on or before June 15, 2017, a chapter proposal of 100-200 words clearly explaining the topic and subject matter covered in the proposed chapter. Interested authors without a specific topic may receive suggestions for possible topics.

Proposals must include:

  • Name(s) of each author
  • CV from each author
  • Chapter Title
  • Abstract (100-200 words)
  • Keywords (3-5 keywords)

Authors will be notified about the status of their proposals and sent chapter guidelines by July 15, 2017. Authors must submit full chapters by September 15, 2017. Full chapters will be approximately 2,500-5,000 words (10-20 pages double-spaced) in length.

Important Dates

  • Proposal Submission Deadline: June 15, 2017
  • Authors Notified about Proposals and sent Guidelines: July 15, 2017
  • Full Chapter Submission Deadline: September 15, 2017
  • Authors Notified about Chapters: September 31, 2017