TOC: Qual Market Res Intl J
Introduction
Qualitative Market Research: An International Journal, 20(2)
http://www.emeraldinsight.com/toc/jsocm/7/2
Returns on social development initiatives of MNEs: issues and perspectives
Suraksha Gupta
Visual cues and innovation adoption among bottom of the pyramid consumers
Md Rajibul Hasan, Ben Lowe, and Mizan Rahman
Evaluating the impact of corporate logos towards corporate reputation
Pantea Foroudi, Khalid Hafeez, and Mohammad M. Foroudi
Brand adoption by BoP retailers
Piyush Kumar Sinha, Suraksha Gupta, and Saurabh Rawal
High-value hi-tech product introduction in emerging countries
Shyama V. Ramani, Ajay Thutupalli, and Eduardo Urias
The soul of business
Michael Czinkota
Digital technology and marketing management capability: achieving growth in SMEs
Pantea Foroudi, Suraksha Gupta, Alireza Nazarian, and Marta Duda
Chinese consumers’ luxury value perceptions – a conceptual model
Yan Liang, Sid Ghosh, and Hiroko Oe