TOC: Qual Market Res Intl J


Qualitative Market Research: An International Journal, 20(2)

Returns on social development initiatives of MNEs: issues and perspectives
Suraksha Gupta

Visual cues and innovation adoption among bottom of the pyramid consumers
Md Rajibul Hasan, Ben Lowe, and Mizan Rahman

Evaluating the impact of corporate logos towards corporate reputation
Pantea Foroudi, Khalid Hafeez, and Mohammad M. Foroudi

Brand adoption by BoP retailers
Piyush Kumar Sinha, Suraksha Gupta, and Saurabh Rawal

High-value hi-tech product introduction in emerging countries
Shyama V. Ramani, Ajay Thutupalli, and Eduardo Urias

The soul of business
Michael Czinkota

Digital technology and marketing management capability: achieving growth in SMEs
Pantea Foroudi, Suraksha Gupta, Alireza Nazarian, and Marta Duda

Chinese consumers’ luxury value perceptions – a conceptual model
Yan Liang, Sid Ghosh, and Hiroko Oe