TOC: J Soc Mar


Journal of Social Marketing, 7(2)

Social change design: disrupting the benchmark template
Marie-Louise Fry, Josephine Previte, and Linda Brennan

Evaluate development! Develop evaluation! Answering the call for a reflexive turn in social marketing
Patricia McHugh and Christine Domegan

Practice-theoretical possibilities for social marketing: two fields learning from each other
Fiona Spotswood, Tim Chatterton, Yvette Morey, and Sara Spear

Young adults, alcohol and Facebook: a synergistic relationship
Sandra C. Jones, Simone Pettigrew, Nicole Biagioni, Mike Daube, Tanya Chikritzhs, Julia Stafford, and Julien Tran

A useful shift in our perspective: integrating social movement framing into social marketing
Kate Daellenbach and Joy Parkinson

Social countermarketing: brave new world, brave new map
William Bellew, Adrian Bauman, Becky Freeman, and James Kite

Rebels with a cause: the spiritual dimension of social marketing
Gerard Hastings

Guest editorial
Christine Domegan and Fiona Harris