Diversity in Marketing Education


Special issue of Journal of Marketing Education; Deadline 1 Feb 2019

Journal of Marketing Education

Special Issue Call for Papers:

Submission Deadline: February 1, 2019

Diversity and inclusion are fundamental building blocks in the education of our future business leaders. Companies, large and small, now talk about their dedication to diversity, and diversity issues abound when it comes to hiring and training. A focus on diversity is critically important to marketers as we communicate with our customers and various other stakeholders. The focus of this special issue is how we bring diversity and inclusion to the forefront of our educational practices. How are we as educators incorporating diversity in our: recruiting and hiring practices, course content, pedagogical approaches, course materials, and class discussions?

In general, diversity includes everything that makes individuals and groups different from other individuals and groups. Diversity may be viewed within the context of cognitive diversity or the blending of different backgrounds, experiences, and perspectives. More specifically, diversity is the range of differences that include but are not limited to:

  • Race
  • Ethnicity
  • Gender
  • Sexual orientation
  • Age
  • Socioeconomic status
  • Mental health
  • Physical ability and/or attributes
  • Thought and perspectives
  • Religious and/or ethical values
  • National origin
  • Political beliefs
  • Education
  • Work experience
  • Family situation

The overall objective of this special issue of the Journal of Marketing Education is to bring together scholarship that addresses how diversity is embraced, taught, and exemplified in our classrooms and among our students, faculty, and administrators. We are open to a wide range of manuscripts for this special issue on “Diversity in Marketing Education.” For example, any/all of the human differences evident as diversity might be exemplified in the following types of papers:

Research within a Student Population

This format embraces educational research projects that collect data from students with respect to diversity and inclusion in marketing.

Research within the Faculty Context

This format embraces educational research projects that collect data from and about faculty. For example, recruiting, hiring, retaining, and creating an inclusive environment in our marketing departments and college/university settings are imperatives for longterm success.

Pedagogical Tools

This format might focus on how diversity and inclusion are incorporated in the marketing classroom. Of particular interest would be pedagogical examples that are innovative and have sparked interest within the student population or with businesses or outside organizations that support student learning in an applied context. Innovations designed to enhance the inclusion of diverse students are also welcome.

Framework for Marketing Curriculum Content

This format is applicable for departments, programs, courses, etc. in which diversity and inclusion provide an overall framework for guiding course and/or content development. Programmatic efforts to bring such issues to the forefront of educational planning are highly encouraged.

Potential contributors should feel free to contact the co-editors with any questions. All manuscripts will be judged on their scholarly merits and overall ability to advance the marketing and business education literature. Authors should follow the style guidelines of the Journal of Marketing Education found at:


with all submissions via the JME editorial manager on the journal website.

The special issue co-editors are:

Prof. Victoria Crittenden
Babson College

Prof. Cassandra Davis
Utah State University

Prof. Rebeca Perren
California State University San Marcos