http://www.emeraldinsight.com/toc/ijrdm/45/5

A passion for fashion
Sandra Maria Correia Loureiro, Inês Costa, and Padma Panchapakesan

Segmenting female consumers: high-involvement personal services
Borut Milfelner, Tanja Vidergar Kikel, Damijan Mumel, and Aleksandra Pisnik

Understanding how Millennial shoppers decide what to buy
Angela Hall and Neil Towers

Value co-creation in high-involvement services: the animal healthcare sector
Alison Z. Pyatt, Gillian H. Wright, Keith E. Walley, and Emma Bleach

Effective social media marketing strategy: Facebook as an opportunity for universities
Costas Assimakopoulos, Ioannis Antoniadis, Oliver G. Kayas, and Dragana Dvizac

Chinese products for Chinese people? Consumer ethnocentrism in China
Qing Shan Ding

Guest editorial
Oliver G. Kayas and Gillian H. Wright

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