RMIT University, Melbourne, 2-6 Dec 2017; Deadline 30 Jun

2017 ANZMAC Conference – Marketing for Impact


  • December 2017 | Melbourne, Australia
  • Doctoral Colloquium, 2-3 December 2017

Research with impact – reality or rhetoric? More than ever marketing academics are challenged to demonstrate the impact of their research. Research impact is central to funding models, ranking systems and governments seeking to demonstrate international standing or lower their risk profiles. The impact of our research can be felt directly through the decisions and actions taken by businesses and consumers or through wider social, cultural, economic and environmental benefits. The challenge for the academy is to define and measure the impact of our research; a big challenge if only due to lag effects. In markets and marketing the consequences can take a very long time between theory antecedents and outcomes. However, despite the lag, on a daily basis we are asked to explain ‘so what’? So… what value does our work contribute to society and the people we serve from consumers through to corporations and governments?

ANZMAC 2017 encourages scholars to submit research that emphasises the ‘so what’ in their research and demonstrates a clear understanding of the influence that their research has on business and society. ANZMAC 2017 will provide a forum where scholars engage in a robust conversation on the impact of their research and of marketing in general.

The School of Economics, Finance and Marketing at RMIT University invites you to attend the 2017 ANZMAC Conference in the ‘World’s most liveable city’, Melbourne, Australia. We are excited to host the 2017 ANZMAC conference and to help start a conversation around how our academic community can demonstrate impact and have a positive influence.


  1. Consumer Behaviour
  2. Consumer Culture Theory
  3. Digital Marketing and Social Media
  4. Industrial Marketing
  5. Innovation and Design
  6. International Marketing
  7. Macromarketing and Marketing and Public Policy
  8. Marketing Communications
  9. Marketing Education
  10. Marketing Theory and Research
  11. Retailing and Distribution
  12. Services Marketing
  13. Social Marketing
  14. Sports and Leisure Marketing
  15. Strategic Marketing and Branding

Submissions are also invited for Special Sessions and the Poster Session.

For submissions guidelines and further details, please see:

KEY DATES for Competitive Papers:

  • Paper submissions open: 29 May 2017
  • Paper submissions close: 30 June 2017
  • Authors notified of paper outcome: 29 August 2017

Please direct all enquiries to:

Conference co-chairs: Professor Mike Reid, Professor Linda Brennan, Dr Linda Robinson

Doctoral colloquium co-chairs: Associate Professor Ingo Karpen, Dr Bernardo Figueiredo