Shankar-Spiegel Award


The Marketing Edge/Shankar-Spiegel Award for Best Dissertation Proposal in Direct/Interactive Marketing; Deadline 1 Jun 2017


The Shankar-Spiegel Award for “Best Dissertation Proposal in Direct/Interactive Marketing” will be awarded at the 2017 Marketing EDGE Summit in New Orleans in October. The topics include, but are not limited to:

Big data

Consumer behavior

Cross-channel, multichannel, omnichannel, marketing management

Customer acquisition

Customer relationship marketing

Customer lifetime value

Customer retention and frequency marketing

Data mining

Database marketing

Direct marketing


Integrated marketing communications

Interactive advertising

Internet marketing

Mobile marketing

Award Details: Marketing EDGE will award up to $6,000 ($3,000 to the winner(s); $1,500 to the Honorable Mention(s)) in financial assistance to be used for conducting the research and data collection to support their dissertation. Winning candidates will be assisted in gaining the cooperation of D/IM firms for data collection. All students who submit proposals will be given generous use of the Marketing EDGE Dataset Library.

How to Enter:

·        An electronic version of the proposal (Word or PDF format) must be received by June 1, 2017. Submissions received after this date will not be considered. Maximum length is 25 double-spaced pages includes tables/exhibits and references. The first page should be an executive summary of the proposal.

·        The dissertation must be no more than 50% completed at the time of submission. A letter from the primary thesis advisor approving the submission and certifying that the dissertation is no more than 50% completed must be scanned and emailed by June 1, 2017.

·        The candidate should have successfully completed his/her comprehensive preliminary exam as certified by the chair(s) of his/her dissertation.

·        For blind reviewing purposes, please omit any identifying information (name, school, etc.) from the proposal itself. Please include with the submission a separate file / hard copy sheet containing name, dissertation title, school, and detailed contact information for both the entrant and his/her thesis advisor(s).

·        Proposals should include a brief statement of the problem area to be researched, relevant theory addressing that problem, hypotheses to be tested, methodology to be employed, analysis to be performed on the data collected, and an indicative bibliography. Attention should also be given to the managerial relevance of the expected results.

·        In addition to applications from Ph.D. students in marketing, applications are encouraged from students in computer science, economics, management science, organizational psychology, statistics, advertising and communications, strategy, management and organization, information systems, and other relevant disciplines whose developments help advance our understanding of direct/interactive marketing.

·        The competition is open to doctoral students worldwide. Participation in other grant or award programs does not preclude being considered for this award.

Proposals will be judged on importance and potential contribution of the subject to business and academia; quality of conceptual development; feasibility and appropriateness of methodology; and creativity.  Research design aspects will play a particularly important role in the evaluation process.  Judges will include marketing academics. Winner(s) will be announced by September 30, 2017.