TOC: Intl Mar Rev


International Marketing Review, 34(3)

Country-of-origin misclassification awareness and consumers’ behavioral intentions
N. Meltem Cakici and Paurav Shukla

When and how country reputation stimulates export volume
Boryana V. Dimitrova, Daniel Korschun, and Yoto V. Yotov

Extreme luxury fashion: business model and internationalization process
Simone Guercini and Matilde Milanesi

From international travelling consumer to place ambassador
Alessandro De Nisco, Nicolas Papadopoulos, and Statia Elliot

Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Marieke de Mooij