TOC: Intl Mar Rev


International Marketing Review, 34(2)

Inconsistencies in the behavioural effects of consumer ethnocentrism
George Balabanis and Nikoletta-Theofania Siamagka

The EU as superordinate brand origin: an entitativity perspective
Adamantios Diamantopoulos, Marc Herz, and Nicole Koschate-Fischer

COO vs ROO: importance of the origin in customer preferences towards financial entities
José Manuel García-Gallego and Antonio Chamorro Mera

Country of origin effects in international marketing channels
Byeong-Joon Moon and Han-Mo Oh

Buy-national campaigns: congruence determines premiums for domestic products
Andrea Insch, Damien Mather, and John Knight

Country of origin effects on brand image, brand evaluation, and purchase intention
Namhoon Kim, Eunha Chun, and Eunju Ko

A store brand’s country-of-origin or store image: what matters to consumers?
Tony C. Garrett, Sungkyu Lee, and Kyounghee Chu

Drawing negative inferences from a positive country-of-origin image
Kashef A. Majid

The effect of COO on retail buyers’ propensity to trial new products
James Reardon, Donata Vianelli, and Chip Miller

Country of origin and ethnocentrism in the context of lateral, upward and downward migration
Mohammadali Zolfagharian, Roberto Saldivar, and Jakob Braun

Guest editorial
Eunju Ko, Byeong-Joon Moon, and Peter Magnusson