TOC: Psych Mar
Introduction
Psychology & Marketing, 34(5)
The Best I Can Be: How Self-Accountability Impacts Product Choice in Technology-Mediated Environments
–Zoe O. Rowe, Hugh N. Wilson, Radu M. Dimitriu, Katja Breiter and Fiona J. Charnley [Publisher] [Google Scholar]
Understanding How Goal-striving, Goal Orientation, and Shame Influence Self-perceptions after Exposure to Models in Advertising
–Kathrynn Pounders, Dan Hamilton Rice and Amanda Mabry-Flynn [Publisher] [Google Scholar]
“Why Do Young Thai Women Desire White Skin?” Understanding Conscious and Nonconscious Motivations of Young Women in Bangkok
–Caroline Cuny and Titima Opaswongkarn [Publisher] [Google Scholar]
“Service” in Luxury Retailing in the Twenty-First Century: An Exploratory Look at the Pleasure Boating Sector
–Cesare Amatulli, Rajan Nataraajan, Mauro Capestro, Marco Carvignese and Gianluigi Guido [Publisher] [Google Scholar]
Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
–Radu Dimitriu and Rodrigo Guesalaga [Publisher] [Google Scholar]