TOC: Australasian Mar J


Australasian Marketing Journal, 25(1)

The effect of salespersons’ retail service quality and consumers’ mood on impulse buying
Chanthika Pornpitakpan, Yizhou Yuan, Jie Hui Han

Understanding how gamification influences behaviour in social marketing
Robert Mitchell, Lisa Schuster, Judy Drennan

Social amplification: A mechanism in the spread of brand usage
Robert East, Mark Uncles, Jenni Romaniuk, Wendy Lomax

Behavioural effects of nonconscious mimicry and social intentions
Sabrina Pei-Han Wong, Nicole Hartley, Alastair Tombs

Producing word of mouth – a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM
Anders Hauge Wien, Svein Ottar Olsen

How consumers respond to incentivized word of mouth: An examination across gender
Christiana Yosevina Tercia, Thorsten Teichert

Growth of a viral phenomenon: Development and testing of a new methodological framework
Archana Anand Boppolige, Anjula Gurtoo

A portrait of intimate apparel female shoppers: A segmentation study
Yelena Tsarenko, Carolyn J. Lo

The analysis of mechanisms and their contingencies: PROCESS versus structural equation modeling
Andrew F. Hayes, Amanda K. Montoya, Nicholas J. Rockwood