News from JM


VK offers thanks and announces a co-editor system for the Journal of Marketing

Dear JM Community/Authors/Ad Hoc Reviewers:

I want to take a moment to thank each of you for making JM the best it can be. Your persistent hard work either as a reviewer, AE or as an author has helped JM become one of the most respected journals worldwide.

The manuscript flow has been steady and the submission comes from across the globe. More authors based outside of the U.S. are submitting to JM now than ever before. Like other major journals in Marketing, JM will be transitioning to a co-editor structure, effective April 1, 2017. I am happy to announce that Neil Morgan (Indiana University) and Vikas Mittal (Rice University) will be joining as Co-editors of JM. Neil and Vikas have served as AEs for JM and other scholarly journals. Specifically, Neil brings in a vast amount of expertise experience in the area of Strategy globally, and Vikas brings in a nice combination of expertise in Consumer Behavior with a strategy focus. Given that JM is open to all types of research, the co-editor team will be able to uphold the vision and mission of JM. The manuscripts when submitted will be processed by me first. Then, depending on the topic and the methods used, it will be processed by me or assigned to one of the co-editors. Their short bios (in alphabetical order) are copied below for your information.

Vikas Mittal, Ph. D. (Temple University) is the J. Hugh Liedtke Professor of Marketing at the Jesse H. Jones Graduate School of Business, and an Adjunct Professor of Family and Community Medicine at the Baylor College of Medicine. He has also been on the faculty at University of Pittsburgh and Northwestern University. His publications appear in several journals including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and Harvard Business Review, among others. His research has been funded by the NIH, AHRQ, Heinz Endowments, Department of Education, Pennsylvania Department of Labor, and Marketing Science Institute. He has received several research awards including the William F. O’Dell Award at the Journal of Marketing Research, and the FedEx Excellence in Service Research award at the Journal of Service Research. He has participated in the Young Scholars Program (2003) sponsored by Marketing Science Institute. He won the excellence in teaching award at the Katz Graduate School of Business, University of Pittsburgh three years running, and was voted the best professor by the executives in the 2003- IEMBA program in Brazil. At Rice, he won the MBA teaching award in 2012 and 2015.

Neil A. Morgan is a Professor and PetSmart Distinguished Chair of Marketing at Indiana University’s Kelley School of Business. He has previously held faculty positions at UNC, Cambridge, and Cardiff University and was also a visiting professor at the University of Michigan. He received his Ph.D. in Business Administration from the University of Wales. His research interests span a range of strategic marketing issues with a focus on linking marketing-related resources and capabilities with firm performance, marketing strategy implementation, customer feedback systems, and performance outcomes associated with marketing. His research has been published in numerous journals including: Journal of Marketing, Marketing Science, Strategic Management Journal, Journal of Operations Management, Decision Sciences, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. Neil’s research has been widely recognized, including: AMA Global Marketing SIG "Excellence in Global Marketing Research Award" (2013); Emerald "Citation of Excellence" Award (2013); and Finalist Journal of Marketing Harold H. Maynard Award (2013 and 2015) and MSI/Root Award (2015). Neil serves as Associate Editor for both Journal of Marketing and Journal of the Academy of Marketing Science. He serves on a number of editorial boards including: Journal of International Business Studies, International Journal of Research in Marketing, and Journal of International Marketing.

I am looking forward to working with the co-editors, AEs, ERB members. Please join me in congratulating and extending a warm welcome to Neil and Vikas.



V Kumar
Editor-in-Chief, Journal of Marketing