Reputation and Strategic Management


Global Aspects, Call for chapter in Research in Global Strategic Management; Proposal deadline 30 Jun 2017

Call for Submissions

Research in Global Strategic Management – Volume 18 (2018)

Global Aspects of Reputation and Strategic Management

Volume Editors:

  • David Deephouse (University of Alberta)
  • Naomi Gardberg (Baruch College, City University of New York)
  • William Newburry (Florida International University)

Despite an extensive literature on the antecedents and consequences of reputation at the firm level (e.g., Fombrun, 1996), literature examining the intersection of country-level factors and firm reputation remains relatively underdeveloped. This void exists even though reputation commonly is described as being socially constructed based on expectations regarding firm behavior (e.g., Rindova & Martins, 2012). These expectations often are shaped by various aspects of societal culture (e.g., Deephouse, Newburry & Soleimani, 2016).

Thus, our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development as well as how reputation obtained in one context can be transferred to another. The 2018 volume of Research in Global Strategic Management will focus on global aspects of reputation in strategic management. We invite submissions that provide theoretical or empirical answers to such questions as:

  • What country-level factors influence the formation of reputation as a strategic asset?
  • How well do reputation theories cross national boundaries?
  • How well do actual firm reputations cross national boundaries?
  • How can we conceptualize reputation as a multi-level phenomenon?
  • To what degree do reputations at various levels (e.g., country reputation, industry reputations, firm reputations) influence firm strategic actions?
  • How can corporations better manage their reputations on a global basis?
  • To what degree do reputation measures apply cross-culturally (e.g., Gardberg, 2006)?

Potential authors are also encouraged to consider other questions that relate to the broadly defined area of reputations in a global setting. We hope the volume will provide a forum for thought-provoking theory, literature reviews, and empirical research. We are open to submissions using different methodological approaches.

Submission Information

If you are interested in being involved in this volume, please send a proposal (5 single-spaced pages, including a title page with all author details) to by June 30, 2017.

All submissions must represent original research not previously published elsewhere. Submissions will be subject to in-depth review.

  • Initial submission deadline: June 30, 2017.
  • Feedback on initial submissions: July 30, 2017.
  • Submission deadline for full papers: October 30, 2017.
  • Projected volume publication: Spring/Summer 2018.

Further series information can be found at:


Deephouse, D. L., Newburry, W., & Soleimani, A. (2016). The effects of institutional development and national culture on cross-national differences in corporate reputation. Journal of World Business, 51(3), 463-473.

Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Boston, MA: Harvard Business School Press.

Gardberg, N. A. (2006). Reputatie, reputation, réputation, reputazione, ruf: A cross-cultural qualitative analysis of construct and instrument equivalence. Corporate Reputation Review, 9(1), 39-61.

Rindova, V. P., & Martins, L. L. (2012). Show me the money: A multidimensional perspective on reputation as an intangible asset. In M. L. Barnett & T. G. Pollock (Eds.), The Oxford handbook of corporate reputation (pp. 16-33). Oxford UK: Oxford University Press.