IJRM 2016 Best Articles

Introduction

Five finalists have been chosen for this award from the International Journal of Research in Marketing

Finalists for the IJRM 2016 Best Article Award

Members of the IJRM Editorial Board voted for the best article from among 54 papers published in IJRM in 2016.  The following are the five (5) finalists. The winning paper will be announced during the EMAC Conference in Groningen (May 23-26, 2017). (Papers are listed chronologically.)