Methodology in Advertising Research


Free issue of Journal of Advertising; Download until 31 May 2017

Themed Issue on Methodology in Advertising Research by the Journal of Advertising — Free download until May 31st

The latest issue of the Journal of Advertising focuses on Methodology in Advertising Research. We aim to provide the consolidated guidelines that can help scholars avoid common methodological errors and misunderstanding. The issue covers a range of key topics, such as qualitative research, experimental research, meta-analysis, online data collection, multilingual issues, structural equation modeling, and common method bias, among others.

All articles of this issue are available for free download until May 31st, 2017. Please click here:

Shintaro Okazaki
Editor-in-Chief, Journal of Advertising