Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
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Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
–Eeva-Liisa Oikarinen; Jaakko Sinisalo [Publisher] [Google Scholar]
Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness
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The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
–Nam-Hyun Um [Publisher] [Google Scholar]