TOC: Intl J Internet Mar Adv


International Journal of Internet Marketing and Advertising, 11(1)

Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
Iryna Pentina; Oksana Basmanova; Qin Sun [Publisher] [Google Scholar]

Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
Eeva-Liisa Oikarinen; Jaakko Sinisalo [Publisher] [Google Scholar]

Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness
Christoph Pütz [Publisher] [Google Scholar]

The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Nam-Hyun Um [Publisher] [Google Scholar]