TOC: Sport Mar Quart


Sport Marketing Quarterly, 26(1)

Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach
Jonathan A. Jensen and Brian A. Turner

A Case of Multiple (Brand) Personalities: Expanding the Methods of Brand Personality Measurement in Sport Team Contexts
Greg Greenhalgh, Brendan Dwyer, and Carrie LeCrom

The Effects of Perceived Team Performance and Social Responsibility on Pride and Word-of-Mouth Recommendation
Jaewon Chang, Joon-Ho Kang, Yong Jae Ko, and Dan Connaughton

Are Fans Proud of the WNBA’s ‘Pride’ Campaign?
Ceyda Mumcu and Nancy Lough