TOC: Psych Mar


Psychology & Marketing, 34(4)

Special Issue: Technological Impacts on Market Attitudes and Behaviors

Technological Impacts on Market Attitudes and Behaviors
Paul R. Baines [Publisher] [Google Scholar]

Examining Consumers’ Motivations to Engage in Firm-Hosted Virtual Communities
Ethel Claffey and Mairead Brady [Publisher] [Google Scholar]

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers
Sahar Mousavi, Stuart Roper and Kathleen A. Keeling [Publisher] [Google Scholar]

How Does Serious M-Game Technology Encourage Low-Income Households To Perform Socially Responsible Behaviors?
Alpha Yam, Rebekah Russell-Bennett, Marcus Foth and Rory Mulcahy [Publisher] [Google Scholar]

Pride in Technology-Based Health Interventions: A Double-Edged Sword
Danae Manika, Diana Gregory-Smith and Paolo Antonetti [Publisher] [Google Scholar]

Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels
Athina Dilmperi, Tamira King and Charles Dennis [Publisher] [Google Scholar]

Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
Anastasia Stathopoulou, Laurence Borel, George Christodoulides and Douglas West [Publisher] [Google Scholar]

Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness
Sumitra Auschaitrakul and Ashesh Mukherjee [Publisher] [Google Scholar]

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
Siyoung Chung and Hichang Cho [Publisher] [Google Scholar]

Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes
Zaid Mohammad Ibrahim Obeidat, Sarah Hong Xiao, Gopalkrishnan R. Iyer and Michael Nicholson [Publisher] [Google Scholar]