TOC: J Intl Con Mar


Journal of International Consumer Marketing, 29(2)

C. Anthony Di Benedetto [Publisher]

Foreign Languages in Advertising as Implicit Country-of-Origin Cues: Mechanism, Associations, and Effectiveness | Open Access
Jos Hornikx & Frank van Meurs [Publisher] [Google Scholar]

Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands
Reza Salehzadeh & Javad Khazaei Pool [Publisher] [Google Scholar]

The Influence of Cognitive Load on Nonverbal Accuracy of Caucasian and African-American Targets: Implications for Ad Processing
Susan A. Andrzejewski & Jeffrey S. Podoshen [Publisher] [Google Scholar]

Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior
Tae-Im Han & Leslie Stoel [Publisher] [Google Scholar]

Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test
Daniel de Salles Canfield & Kenny Basso [Publisher] [Google Scholar]