TOC: Intl J Adv


International Journal of Advertising, 36(3)

Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management
Charles R. Taylor [Publisher] [Google Scholar]

Processes and effects of targeted online advertising among children | Open Access
Eva A. van Reijmersdal, Esther Rozendaal, Nadia Smink, Guda van Noort & Moniek Buijzen [Publisher] [Google Scholar]

Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising
Georgios Halkias & Flora Kokkinaki [Publisher] [Google Scholar]

Utility of advertising for creativity education: an experimental study targeting school children
Kyoo-Hoon Han & Jieun Kim [Publisher] [Google Scholar]

The advertising performance of non-ideal female models as a function of viewers’ body mass index: a moderated mediation analysis of two competing affective pathways
Sylvie Borau & Jean-François Bonnefon [Publisher] [Google Scholar]

Language and advertising effectiveness: code-switching in the Korean marketplace
Jungsun Ahn, Carrie La Ferle & Doohwang Lee [Publisher] [Google Scholar]

Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands | Open Access
Theo Araujo, Peter Neijens & Rens Vliegenthart [Publisher] [Google Scholar]